Hi Everyone!! I hope you're loving this gorgeous weather we're having (I'm in Pennsylvania and it's currently sunny and 65!). Over the last few months, I took a step back from mentoring creatives on their businesses so that I could take the time to focus on growing my business. But while my wedding photography is growing, I feel a little whole in my heart for the business side of it. I will always say it...photography is my passion, but business and accounting are my calling. So here's a really important blog post to start us off, with hopefully lots more to come!
We're going to start off with the very first thing that I go over with anyone who takes my mentoring. Sometimes its a subtle conversation, where you don't even know that I'm telling you it and sometimes it's a more bold in your face conversation. Either way, it is SOOO important! Are you ready to hear what the number 1 thing you should have in your business is... well it's Confidence!!
Now you are probably rolling your eyes at me thinking, "I am following a business blog because I want to know more about the skills it take to make my business great, so why are you talking about confidence?!?!" Well the answer to that is easy!! Confidence in yourself and your business is the most important thing when it comes to owning your own company. If you do not believe in yourself, your skills and what you are capable of, your business will fail every time.
So I want you to do something for me. Take out an image from a recent session that you weren't so happy with. Come on, I know you have one, we all do! Than I want you to take out a piece of paper, look at that image, and than critique it. Write down notes like it's the first time that you have ever looked at it. Did you write down all your critiques? Ok, great!
Now look at the list. Was everything that you wrote on that list negative criticism?? Good. Now I want you to crumple up that horrible list and throw it away.
Let's do it again. Look at that very same image for a second time now. Take out a new piece of paper and start critiquing your image. But this time, write down 5 GOOD things that you see! Is the emotion there? Did you compose the picture correctly? Did you get the perfect Bokeh on that image?
Are you surprised that once you stop focusing on the negative parts of the photograph, seeing the wonderfulness of it comes a lot easier? Your business is like your images. Some days, you will have beautiful perfect days. Everything will fall into place just right and you will feel confident in your decision to be a full time photographer. But at the same time, there will be days that just plain suck. You won't make your sales goal, your clients may hate their images, your equipment broke or that perfect session just cancelled on you. It is inevitable that it will happen.
The important thing to remember is that even on those hard days, you have to take a step back, throw out your negative thoughts and look for the good. Find the pieces that will give you the confidence boost that you need and remind yourself that you ARE a super awesome amazing photographer. Confidence will keep you floating on your good days and help guide you on the bad. So remember, even when you have that super fuzzy, can't focus on anything, the color is all off day...focus on those perfect catch-lights you captured or the sweet moment that you were there for.
Now keep that paper by your computer and every time you are having an off day or feeling that you just aren't as super amazingly awesome of a photographer as you are, look at that image and than look at that list. Remember, even on your worst days, you are still a great photographer!